Autolinker, a WordPress internal linking plugin sold by Web & SEO Ltd · Updated October 8, 2026

Five passes, a marker attribute, and no approval queue

The home page headline reads: Autolink your content without touching your words, over a line reading Free on WordPress.org, Pro from 29 dollars a year. The site describes the work as five passes over a post, each a background job. Embed turns each post into a vector with an OpenAI embeddings model, refreshed only when content changes. Match ranks candidate targets by cosine similarity above a threshold. Filter is a model pass that drops candidates the page calls topically close but editorially wrong. Anchor asks a model for an anchor phrase that must already appear verbatim in the text. Write saves the link into the post as HTML with a marker attribute and records it in a registry. The FAQ states that the plugin modifies post content on purpose: the links are ordinary HTML, they survive in exports and feeds, and sentences are not rewritten because the anchor is a phrase already present.

No page describes a human approval step before a link is written. The controls listed work before or after that moment rather than at it: a per-post link budget, anchor length bounds, per-post exclusions (as a source, as a target, or entirely), a silo mode keeping links inside one category, a link registry used to track, repair or remove every placed link, and a journal logging each placed and each rejected candidate with a reason. The codes in the site's own illustration are below_confidence, anchor_not_verbatim, budget_reached and placed. The terms add that links stay in place if the plugin is deactivated. Four admin screenshots are published without an account, captioned as coming from a demo site and produced by the real engine rather than mock-ups; there is no interactive demo, no sandbox, and no plugin zip was downloaded or installed for this page.

On compatibility the site names Elementor text editor widgets, ACF fields, and Divi; SeedProd is listed as not supported. WPML and Polylang are detected so links stay inside one language, while TranslatePress, Weglot and GTranslate are handled as single-language installs. Pages marked noindex by Yoast SEO, Rank Math, All in One SEO or SEOPress are never chosen as targets, per the same FAQ. One caution: the similarity scores and link counters on the home page sit inside its own mock interface, as illustrations rather than measurements. The HTML title says AI Auto Linker, while the footer and the WordPress.org listing call the product Web & SEO Autolinker.

Two price lists behind one toggle, read 8 October 2026

Prices read on the pricing page on 8 October 2026 are in US dollars and sit behind a toggle labelled Annual and Founder LTD, which opens on Annual. On the annual view: one site at 29 per year, three sites at 59 per year on the card labelled Most popular, ten sites at 119 per year, unlimited sites at 219 per year. Switching to Founder LTD replaces the first three figures with one-time prices: 79 for one site, 159 for three sites, 329 for ten sites. The unlimited card keeps 219 per year under both views and carries the note that it is subscription only, with no unlimited lifetime plan. The free tier is 0, described as forever, with unlimited WordPress sites and no cap on links. The banner on every page quotes only the first lifetime figure, a Founder lifetime licence at 79 once until October 31, without stating a year; the pricing FAQ and the terms give the deadline as 23:59 on 31 October 2026, Paris time (CET, UTC+1).

Every paid tier lists the same five additions over the free plugin: an economy mode that batches scans through the OpenAI Batch API, scheduled passes over new posts and full re-scans, priority pages with a target number of incoming links, CSV export of the link registry, and automatic updates from the publisher's licence server. The tiers differ only by the number of sites, and no numeric limit on links, posts or passes per tier is published. The pricing page states that economy mode costs about half the API cost; that is the publisher's statement about its own running cost, and no measurement accompanies it. There is no free trial of Pro anywhere on the site, and none is mentioned in the terms. The free plugin on WordPress.org is the only route that involves no payment.

The pricing page also makes one comparison in its own voice, writing that Autolinker Pro starts at 29 dollars a year for one site while Link Whisper starts at 97, and that there are no AI credits on top because the buyer pays OpenAI directly with their own key. Both figures are reported here as what that page says; the competitor's price was not checked for this text. The same point about cost appears in the home page FAQ: the plugin needs the buyer's own OpenAI API key, which the terms say is stored encrypted in the buyer's WordPress database, and OpenAI bills the buyer. Since no order was placed, the localized price and the tax Paddle adds in any given country were not observed.

Paddle, an un-ticked consent box, and a 14-day guarantee

Payment runs through Paddle as merchant of record, in live mode: the pricing page carries a live Paddle environment attribute, a client token beginning with live, and Paddle Billing price identifiers on the buy buttons. A note under the grid states that Paddle shows prices in the visitor's currency and adds tax where it applies. Before the overlay opens, an un-ticked box has to be checked: it says the buyer expressly consents to immediate delivery of Autolinker Pro and acknowledges losing the 14-day right of withdrawal once delivery has begun. The page records that wording's version as 2026-10-07.1, and the terms cite Article 16(m) of Directive 2011/83/EU and Article L221-28, 13 of the French Consumer Code. The buy buttons point only at the #plans anchor and the overlay is opened by a first-party script, so there is no checkout without JavaScript; comments in that script say this is deliberate so the consent box cannot be skipped.

The refunds page, last updated 7 October 2026, sets a 14-day money-back guarantee covering the four annual plans and the Founder lifetime deal, with renewals refundable within 14 days of the renewal date. Requests go by email from the address used at checkout, with the order reference or the licence key; the page states they are usually processed within two business days and that Paddle returns the money to the original payment method in five to ten business days. A refunded licence stops working, and past the 14-day window the page says there are no refunds. OpenAI usage is not refundable, it adds, because the publisher does not bill it.

The download page holds the only input field on the site: a licence key is exchanged for a fresh download link, and the page states the purchase email carries a direct link valid for 30 days. It is not an account area, and /login, /account and /dashboard return 404. The terms state the free plugin makes no calls to the publisher's servers, while Pro contacts a licence server at licenseos.net on activation, on deactivation and once a week, sending the licence key, the site URL and the plugin version. If the licence expires or that server cannot be reached, the terms say Pro features keep working for a 14-day grace period and then switch off while the free plugin continues, settings and content untouched. Both plugins are licensed under GPL version 2 or later; the terms add that the Pro licence controls access to updates, support and the licence service, not the code.

A free plugin with fewer than ten installs, and a partner portal

The free half is distributed from WordPress.org under the slug web-seo-autolinker, as Web & SEO Autolinker, AI Internal Linking. Read on 8 October 2026: version 0.3.0, added 2 September 2026, last updated 4 September 2026, requiring WordPress 6.2 and PHP 7.4, tested up to WordPress 7.1.3, with six releases besides trunk. The listing's upgrade notices record that 0.2.0 moved the admin interface from French to English, that 0.2.1 fixed the working language defaulting to French, and that 0.1.2 fixed content damage on page builders that store layout as shortcodes, such as Divi. The plugin page displayed an active installation bucket of fewer than ten, which is how WordPress.org renders any number under ten, and stated that no reviews have been submitted yet; the API reported no ratings and no support threads. The total download count is not published: the API returns a null value for that field.

An affiliate programme runs on affiliates.autolinker.app, with four pages reachable on 8 October 2026: the programme description, its terms, an application form and a login. Its published conditions are 30 percent of the net sale amount, defined as after discounts and before payment processing fees; recurring for as long as the referred customer stays subscribed; a 30-day validation delay after each payment to cover refunds; a 60-day referral cookie set only once the visitor accepts it, with last click winning; and a minimum payout of 50.00 USD paid monthly, by ACH transfer to a US bank account or by PayPal. The terms state that commissions are deducted if a payment is refunded or charged back, even after payout, so a balance can go negative, that applicants must be at least 18, and that Hong Kong law governs.

The application page states that the referral code also becomes a coupon giving the partner's buyers 10 percent off, which by the programme's own definition of net reduces the amount the 30 percent is calculated on. How the recurring clause applies to a one-time Founder licence is not spelled out. Applications are reviewed by hand and may be declined without a reason, and no form was submitted for this page. The terms forbid self-referrals, bidding on the brand in paid search, unsolicited email, comment spam, forced clicks, cookie stuffing, misleading claims and publishing the coupon code on aggregators or deal sites, a code found on an aggregator being archived so it stops attributing sales. How many partners exist is not published.

Web & SEO Ltd, one cookie, and the questions the site leaves open

The footer of all eight pages names the publisher as Web & SEO Ltd, a company registered in Hong Kong under number 1826120, with a registered office in Kowloon. The terms name that company as the contracting party, set Hong Kong law, and are dated 7 October 2026; there is no separate legal notice page. On the registers, little could be read: OpenCorporates holds a record for Hong Kong company 1826120 as WEB & SEO LIMITED, status Live, and states that it is not the primary source, with the incorporation date behind a login. The Companies Registry's own search could not be queried that day.

The two readings behind this page disagree about autolinker.app itself: one recorded a signed first-person note on the home page from Maximilien Labadie, the other found no individual's name on the eight pages; both are dated 8 October 2026. Outside autolinker.app the name is published: webandseo.dev's legal notice names Maximilien Labadie as publication director, and webandseo.fr carries the same company number and name. The same WordPress.org author account publishes two plugins, Unstale and Web & SEO Autolinker, and the unstale.ai footer carries the same company number. The domain autolinker.app was registered on 20 July 2026 through Cloudflare, its registrant redacted in RDAP, and the Internet Archive holds no capture of it.

The site is static HTML served by nginx behind Cloudflare, not WordPress, with no sitemap.xml and no third-party script. No cookie is set on an ordinary first visit; arriving with a ref parameter shows a banner, and only on Accept is one cookie set, aff_ref, holding the partner code for 60 days. Audience measurement is Cloudflare Web Analytics, loaded by a first-party script the policy says is not injected on opt-out, Do Not Track or Global Privacy Control. The policy carries its own dated correction: until 6 October 2026 it said the site measured no audience, when Cloudflare Web Analytics had already been added by Cloudflare, its CDN. It adds that a waitlist form was removed, its addresses still on the publisher's server and used for nothing.

What is not knowable from outside: no sales figure or revenue is published, and no independent review, press article or forum thread about this product was found on 8 October 2026. No Product Hunt listing answered at the two usual paths and AlternativeTo had no entry; Trustpilot and G2 refused automated requests with HTTP 403, so whether a listing exists there is unknown. The plugin's code was not inspected.